Enabled Seamless customer journey with Marketing, Sales and Service Automation. Azizi Developments is the real estate investment arm of Azizi Group. Established in 2007. The company is a leading developer in the UAE, with over 11, 000 units sold, and thousands of homes successfully delivered to local and international investors over 100 nationalities. Azizi’s diverse experience in the property market has enabled it to expand to include a portfolio worth over AED 45 billion in the Emirate of Dubai.


Since UAE Property market is booming and with heavy competition Azizi wants to work hard to stand out from the crowd. Identifying and attracting and connecting the right customers to close the deal as smooth as possible. In order to overcome this, Azizi adopted to Smaartt Property Management Platform.

Business Constrains

  • Leads and opportunity maintain in one place
  • Handle Post Dated Cheques and maintain quotations in one system
  • Arrange Property visits based on customers requirement.
  • Handle documentation – Reservation form, Contracts
  • Brokers and agents manage in one platform
  • Loss of data
  • Maintain transparency between customer, broker/ agent and property consultants
  • Post sales activities and manage complaints
  • Report generation


Smaartt Digital automated many activities of Azizi involved in selling properties through multiple channels. Having a Salesforce mobile app, through online sales, and an agent portal the whole process is faster. By digitalizing the operation, Azizi managed to gain better Customer Experience.

  • An integrated CRM solution to have all data in one place.
  • Full visibility of sales process enhances the customer experience.
  • Indirect to direct omni-channel engagement with customers
  • Allows management to monitor sales performance via reports
  • Streamlined all the communication channels to generate more leads and better opportunity conversion.
  • Community cloud boosts collaboration with agents and brokers
  • Automated service and centralized case management
  • Dashboards provide better insights across the business

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