Salesforce Delivers Powerful Marketing Analytics with New Datorama

Salesforce Delivers Powerful Marketing Analytics with New Datorama

Datorama is the marketing intelligence platform that brands can make use of to connect all their data, discover deep marketing insights and better understand campaign performance. Datorama allows you to connect to humongous data, categorize and segment data based on the business needs.

Marketers need to be able to act on the right insights– in the right moment. Datorama has AI-powered technology that makes it easy to connect and unify all your marketing data in one place. User-friendly KPIs and a data visualization layer allow marketers to easily create and share impactful dashboards across their teams. Real-time insights turn opportunities into optimizations. When marketing can see insights and take action across all their data, it becomes activated as an engine of growth for the business.


How does it work?

Connect the entire ecosystem of your marketing data– regardless of where it lives, what format it’s in, or how much it changes. Get started with the industry’s most extensive library of marketing API connectors. Take the next step into limitless AI-powered data integration with Datorama TotalConnect. Then, organize your data dynamically into the right KPIs, metrics, and classifications with built-in data model intelligence. The Datorama Marketplace includes the following features,


Salesforce Marketing Cloud Email:

It gives customers engaging analytics that help set a benchmark and evaluate the performance of email marketing campaigns.


Lead generation:

This helps marketers connect with paid, owned and organic campaigns to generate leads and opportunities.


AppNexus essential monitoring:

Troubleshoots ad server discrepancies and analyzes KPI performance trends for marketers to optimize campaigns more effectively.


Workspace health:

It helps to monitor data quality across every marketing channel in a single view.


Social intelligence:

It helps to compare a brand’s digital presence across multiple channels and get competitive insights from Facebook, YouTube, LinkedIn, and Twitter.


SmartLens apps:

It helps to obtain improved reporting for top marketing channels by displaying KPIs, trends and instant analytics of Facebook Ads, Google Ads, Google Analytics, Google Campaign Manager, LinkedIn Ads, Twitter Ads, Bing Ads, and AppNexus.


Datorama Connector: understand it’s working with email & mobile studio:

With the Datorama Connector, bringing together Email Studio and Mobile Studio helps you connect and visualize the Email Studio data instantly. The Datorama connector has two features, API connection with Email Studio and the in-built customized app to get deep insights and track performance of the email campaigns.

We can set the organizational goals as to open rate and unsubscribe rate based on your needs. With the help of the performance KPIs, we can find the performance of the email campaigns geographically.


Overview of Datorama in Salesforce:

  • Datorama is the one-stop place to connect, analyze and act on all the marketing data.
  • With Datorama, you can see the performance of all the apps in one place, thus establishing a single source of truth for all the marketing of your company.
  • Datorama helps you get accurate insights on your campaign performance and helps to optimize the data based on the performance highlights.
  • Datorama helps connecting all the datasets into one unified data model that can be used throughout.