Meet Distributed Marketing from Salesforce

Meet Distributed Marketing from Salesforce

Distributed Marketing from Salesforce makes it straightforward for brands to convey reliable encounters across corporate promoting and accomplice organizations. Make a seamless experience across corporate marketing and accomplice networks. Consumers are searching for each brand collaboration to be associated, important, and advantageous. In any case, for associations that sell and market through enormous accomplice organizations, for example, franchisees, budgetary counsels, protection specialists, or affiliates, it’s a test to convey consistent buyer commitment at scale.

Companies that are managing these large partner networks already rely upon Salesforce to power partner sales and create self-service communities. Now, with Distributed Marketing from Salesforce, corporate marketers can pre-build personalized customer journeys with Salesforce Marketing Cloud and deploy them to their partner networks. From there, partners using Salesforce Sales Cloud, Service Cloud or Community Cloud can easily manage and personalize these consumer journeys–such as onboarding new clients, holiday promotions and renewals.


How it works?

The corporate marketer sets up automation in the Journey Builder (Salesforce Marketing Cloud). The pathway is anonymous, generic and purposed for a general, large-scale audience. Now, with the Distributed Marketing feature, everybody from local marketers to franchise marketers can join in via a Salesforce Service Cloud or Sales Cloud and add their own dose of context and personalization.

For example, let’s say you’re a dealership that sends out a series of emails to your customers. Now, not too long ago, these emails would likely have been drafted in a general format so that they remained relevant to every single customer.

However, with Distributed Marketing, a local partner can log into Salesforce and identify customers in the list that they’re currently targeting or working with. Once these customers are identified, they can modify the campaign to make it more personal and relevant. For instance, the local marketer might be aware of certain details that may not be available to the corporate marketer. These details can now be added at the bottom of the funnel.


Meet Distributed Marketing from Salesforce
Meet Distributed Marketing from Salesforce

The fact that customers prefer personalized and relevant experiences isn’t exactly a mystery anymore. They want to email and other marketing collateral to carry their names and connect with them. Now, personalization has always been a great challenge for businesses with large partner networks.

Corporate usually handles most of the campaigns, but there are connections being built beyond the corporate realm that can get ignored, and they often do. There are sales and marketing teams on the ground developing unique relationships with their customers in a more personal manner. Unfortunately, they lose out by not having access to corporate branding material and other such resources. In the end, the message being sent out fails to be consistent.


With distributed marketing from Salesforce, brands can ensure compliance with corporate marketing brand standards:

Corporate marketing teams can develop best-practice consumer journeys using Journey Builder, Marketing Cloud’s cross-channel consumer engagement tool. They can then distribute those journeys to franchise owners, advisors and dealers using Distributed Marketing from Salesforce. For example, the corporate marketing team at an auto manufacturer can develop a holiday promotion journey for their dealerships to use when engaging with consumers who have expressed interest in a new car before the end of the year.


Empower anyone to be a digital marketer:

 Partners such as financial advisors, insurance agents, and dealership owners are not always marketers by trade, so understanding the importance of seamless marketing and executing on-brand messages can be complex. Partners can now easily access pre-built marketing journeys that they can personalize and send to consumers. For example, insurance brokers who want to engage with new clients can log into their broker portal powered by Community Cloud to access a showroom of available journeys for new client onboarding, and then deliver personalized, on-brand communication to their new customers.


Understand journey engagement with deep analytics:

 It’s important for brands to understand how consumers are responding to marketing messages. At the partner level, advisors, franchise owners, and dealers can now see how each individual consumer is interacting with the messages they’ve delivered, while corporate marketers can see how the journeys, they’ve developed for partners have performed in an aggregate view. For example, after sharing suggested journeys with all of its franchisees, a fast-food franchise can look at engagement analytics to uncover that email marketing works better than digital advertising when offering a seasonal discount.