marketing cloud services

Salesforce Marketing Cloud is a powerful tool that can ease the marketing activities of any organization. It offers several solutions and tools to present marketing solutions that helps the agents to interact with customers. The absolute most valuable highlights as instruments offered by Salesforce Marketing cloud are email, promoting, social media management, customer engagement, and relationship strength.

Through Salesforce marketing cloud brands can robotize their number of normal business activities directly from email advertising to the most essential cross-channel campaign management.



What is Salesforce Marketing Cloud


Marketing cloud is the platform for delivering relevant, personalized journeys across channels and devices – enabling marketers to deliver the right messages to the right people via the right channel. Below is an image that shows the different functionalities that the Salesforce marketing cloud provides your organization – journey builder, contact management tools, content management tools, analytics builder and various channels like email and mobile.





What can Salesforce Marketing Cloud Do


Salesforce Marketing Cloud acts as the marketing extension of the Salesforce CRM system but can also operate on its own as an email marketing platform outside of a direct Salesforce set up. The Marketing Cloud is designed to allow businesses that send high-frequency communications that leverage existing and predictive data points to deliver custom and personalized email marketing. he Salesforce marketing cloud is built on Salesforce infrastructure and on the Fuel platform. It consists of various other platforms that you can utilize for your organization’s marketing purpose. A Customer Data Platform that you can use to store your customer’s data. A predictive intelligence platform that you can use for building predictive models of 1-to-1 customer’s journey. It also consists of a platform for maintaining your organization’s content and messages. It also provides tools for performing analytics and marketing operations on data obtained from customers. You can connect with your customers across various channels like email, mobile, ads, social networks, etc. You can also use applications listed on hub exchange to add additional marketing features to your marketing cloud. 



Benefits of Salesforce Marketing Cloud:


1). Customized and Targeted Customer Journey 

Every client interaction of Salesforce can be personalized through the Marketing cloud. Even customers can easily move through their purchase journey. It can make their journey smooth and remarkable. By utilizing the CRM data, the business organizations can enhance the customer satisfaction level and ease the task of marketing reps by providing them real-time customer information through any device and location. 


2). Better Customer Understanding 

Salesforce Marketing cloud can connect data that has been accessed through various channels and sources. They can even judge and know what data is suitable for you and whatnot. Every customer information can be accessed in a visual manner through an optimized marketing cloud dashboard. The professionals can access that and provide an instant solution to their customers. 


3). Enhanced Customer Engagement 

The marketing cloud helps the reps in creating a personalized experience for their customers. They can access the complete history of customer that includes not only their personal details but also their likes and dislikes. The companies can become customer-centered and be connected with various similar channels. 


4). Targeted CTAs 

As we told earlier that now the personalized emails can be drafted and sent to the customers as per their interests, profiles, location, and other attributes, so now the marketing professionals can send them emails through right channel. They may send it either on customer’s mobile or their emails or social media profiles depending on their interest and availability. 


5). Power of Analytics 

Salesforce marketing cloud is hosted on the cloud, so the IT department does not have to worry about existing resources or infrastructure. They need not to buy any additional device or server to host enterprise data to make a complete service more organized and efficient. Just by using the direct cloud capabilities of Salesforce they can use the CRM to enhance customer satisfaction. 


6). Availability of Cross-Channel and Cross-Functional Marketing Campaigns 

 Every marketing opportunity can be fueled through Salesforce cloud. It allows discrete customer interaction through any channel. Salesforce marketing cloud allows the professionals to interact with customers at any time and through any device. All information stored in the cloud and gets updated in real-time; this makes customer interaction intelligent. Even customer issues can be resolved quickly and accurately. 

Now, the marketing professionals do not have to take the customer details too many times; the information gets stored just in first interaction. 


7). Better Lead Generation 

For any business growth, lead generation is one of the most important aspects. Salesforce marketing cloud can automate many steps of sales and marketing so the teams can focus more on making their marketing strategies and lead nurturing; it eventually shows the real promise that proves business loyalty. Marketing automation also gives you a detailed and richer picture or customer behavior. 


Salesforce marketing cloud helps the users in creating trigger-based marketing messages, personalized messages and Facebook or Twitter messages. Apart from this lead, nurturing also become efficient. Now the customers start receiving personalized messages and can provide right content to the right client that too at right time. They can also know what messages are being open by the client and drive and help in making content marketing strategies. 

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