social insights of customer journey

For many marketers, measuring their return on investment (ROI) for social is a major challenge. Without full transparency into their social investments, marketers struggle to answer critical questions. What campaigns are performing the best? How can they find social customer insights and benchmark? First, need to understand what social studio is



What is Social Studio?


Salesforce marketing cloud provides different channels by using these channels organization can interact with its customers and one of them is social studio. 

  • Social Studio assists advertisers with building 1:1 connection that develop an incentive for both the brand and the consumer. 
  • Social Studio is a product under the Salesforce Marketing Cloud that manages offering viable social media marketing solutions. 
  • Specifically, it assists organizations with taking advantage of the intensity of social media in its customer service, and sales organizations. 
  • Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface. 
  • A single interface offers a fully customizable team-based collaboration platform that analyzes channel and content performance. 
  • The platform is available on any device, so customers can run social marketing from their phone, tablet, or desktop.


Now here are three steps to take to gain valuable social insights and measure social returns.


;1. Connect cross-channel views


The initial step is to interface and bring together marketing data across your marketing stack. By interfacing it, you’re creating a single source of truth for all your data. And social data is no exception. Use API connectors that integrate data from your marketing platforms. This permits them to see social information as well as different measurements affecting promoting execution. This incorporates paid and organic social media, web analytics, sales data, and other marketing or advertising data. With social data, you could accumulate bits of knowledge on industry patterns, brand wellbeing, this ongoing connection saves marketers significant time and resources that are often spent on manual integration. 



2. Use awareness to optimize your social presence


Combining data, across devices permits you to amplify the intensity of bits of knowledge. Through Social Studio, you access mindfulness and consideration data, such as social sentiment, listening data, keywords, and share of voice. Then, using Datorama, you can join it with information from different channels such as display, search, and email — to gain a full view of your audience and your competitors. With this full perspective on viability across channels, advertisers can make changes to their social messaging and strategy and ensure it is resonating with customers.



3. See growth metrics and make smarter decisions


Marketers are tasked with a dual mandate drive both extraordinary client experience and by and large business development. To settle on more astute choices and report back to key partners, they need access to bits of knowledge readily available. In consolidating ROI information from both paid and organic social campaigns, advertisers get a 360-degree perspective on how social is driving traffic and engagement. 



AI can surface your most important channels and  campaigns and show you real-time analysis. This enables marketers to take action and reinvest in what’s working and pause spend on what’s not.

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