What Innovative Marketers Have Learned About Digital Transformation

What Innovative Marketers Have Learned About Digital Transformation

Most companies know they need to start transforming digitally to stay competitive, if they haven’t already. But it can be difficult to understand where to focus. Industry experts from the marketing community, Salesforce, and Cannes Lions, a global brand that fosters creative excellence, discussed how they and their communities are transforming...
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What Is a Chatbot? How Is it Changing Customer Experience?

What Is a Chatbot? How Is it Changing Customer Experience?

What is a chatbot? Companies use chatbots to engage with customers alongside the classic customer service channels of phone, email, and social media. Their popularity is on the rise: service organizations have increased their adoption of chatbots — often powered by artificial intelligence (AI) — by nearly two-thirds since 2018,...
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Email Testing: Create a Plan for Sending Personalized Email at Scale

Email Testing: Create a Plan for Sending Personalized Email at Scale

To send out a personalized customer email campaign, you’ve worked diligently with marketing and other departments to craft the perfect email message. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. But without a proven email testing plan...
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5 Ways Artificial Intelligence Is Changing Advertising Sales

5 Ways Artificial Intelligence Is Changing Advertising Sales

Artificial intelligence (AI) is getting real in the marketing suite. When asked where they planned to invest this year, marketers ranked AI as their #1 priority, according to our most recent State of Marketing Report. AI adoption is surging: 84% of marketers reported they use AI somewhere in their acquisition...
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Start Your Customer Service Automation Process

Start Your Customer Service Automation Process

Between customer expectations for always on service, big digital transformation efforts, and ongoing workplace disruption, the demands on your customer service teams are more complex than ever. Customers want a seamless experience — anytime, anywhere, across any channel. In fact, 82% of customers expect to solve complex problems by talking...
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3 Ways Einstein Uses Artificial Intelligence for Business Success

3 Ways Einstein Uses Artificial Intelligence for Business Success

There are so many misconceptions about artificial intelligence – from evil movie robots to computers plotting to take our jobs – that many people may assume it’s too difficult or risky to even fool with. It’s not. We have three easy ways any business can use Salesforce Einstein AI. First,...
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What Is Customer Relationship Management?

What Is Customer Relationship Management?

What is CRM? CRM stands for Customer Relationship Management, and it’s a technology for managing and supporting customer relationships. CRM technology helps companies build and grow customer relationships across the entire customer lifecycle. It helps teams across marketing, sales, commerce, service, and IT with the tools and information they need...
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4 Must-Have Capabilities for Customer Service Automation

4 Must-Have Capabilities for Customer Service Automation

A customer service automation process drives a host of business benefits. It can result in cost savings, more efficient and effective agents, better service experiences, happier customers, and more. But from a technical standpoint, you may be wondering if automation will be too difficult to implement – especially for service...
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The Role of AI in Marketing: Beyond Automation, Towards Personalisation

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time. They can also enable marketers to run contextual marketing campaigns and personalise conversations with prospects and customers, resulting in better engagement rates and elevated customer experience. Here’s how AI-enabled solutions are transforming the field...
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Seamless Traveler’s Experience with Omnichannel

Seamless Traveler’s Experience with Omnichannel

HolidayMe, offers integrated travel services ranging from Holiday packages, flights, Itineraries, and more to customers around the Middle East. Industry Tour & Travels Salesforce Product Sales cloud, Service Cloud, Pardot Live Agent, tableau Region UAE Business Type B2C Overview Enabled travelers to plan and book a holiday experience completely online...
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