Emirates transport

Enabled Mobility as an Experience in the 4th industry revolution Emirates Transport and Services Corporation was established in 1981, with the aim of regulating, managing, and supervising the operation of transport and maintenance services for various government, federal, and local entities as well as private sector organizations and citizens. 32 Services for G2G, G2B, B2B & B2C through 40 locations across the UAE with 38,000 vehicles and a workforce of over 28,000 employees. ET transport nearly 250,000 Students per day.

32 Services for G2G, G2B, B2B & B2C through 40 locations across the UAE with 38,000 vehicles and a workforce of over 28,000 employees. ET transport nearly 250,000 Students per day



Challenge


Emirates transport had a complex multi system IT landscape. This included 25+ Custom made applications, Legacy systems, industry specific systems and ORACLE ERP. A highly distributed architecture with data in silos, making the use of huge amounts of data challenging and missing opportunities.

Business constraints

  • Existing services are not digitized
  • Lost opportunities in cross selling and upselling
  • Customer services issues
  • Lack of Digital marketing strategy
  • Weak customer centricity
  • Opportunity loss in late entry with OnDemand Transport services


Solution


Super App: -OneET a Digital customer experience, offering 32 services across G2G ,G2B,B2B and B2C by replacing /Wrapping the legacy applications /industry specific applications into one single channel to connect ET to the world .

ET, Smaartt & Salesforce together have created a Digital Transformation Vision to set the trend in the transportation industry by transforming and creating a Fresh “Mobility As An Experience (MaaX) to Governments, Corporates , citizens of UAE and the world. OneET – Achieving Mobility As An Experience



Result


Experience level benefits

  • Customer Experience & Efficiency : Enabled Seamless Digital Customer Experience and Improved efficiency
  • OneET : One stop Digital shop for all ET Services
  • Customer 360: Enabled intelligent Customer profiling and data Crowd sourcing & Cross Selling
  • Vehicle & Resource 360 : Enabled Asset 360 view with real time data visibility.

System benefits

  • Automation : Automated marketing, sales ,service and other transportation business processes
  • Digitalization: Maximized the use of digital Assets
  • Governance : Data Security and Control

Single source of Truth – Salesforce Platform


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