Marketing Cloud Connect joins the Digital Marketing abilities of the Marketing Cloud with Data Management, Segmentation, and Campaign management tools in Salesforce. With Marketing Cloud Connect, we can get to amazing Marketing Cloud devices legitimately inside Sales and Service Clouds. Marketing Cloud Connect guarantees a predictable messaging experience while connecting with clients in discussions, and eventually creating more leads.
3 series feature of Marketing Cloud Connect:
Sending mail from Sales or Service Cloud:
Integrated users send Marketing Cloud emails through the Sales or Service Cloud with Marketing Cloud Connect. Send single emails to leads, contacts, and person account records, or send them to a list through campaigns and reports.
Every time an email is sent to a contact from the Sales or Service Cloud, the recipient is added to the All-Subscribers list. For every Subscriber in the list, a Subscriber Key is created against which the Email tracking history and contact preferences are stored.
Synchronizing CRM data to Marketing Cloud:
We can bring the customer data from any Salesforce Platform at a specific time interval. Using the Data Sources in the Marketing Cloud, you can set up an object and select required fields and configure the data collection with Poll and Date schedule.
Journey across marketing, sales & service:
The native Marketing, Sales and Service Cloud activities within the Journey Builder helps to manage and update the data. It allows the user to create a case, convert a lead and do other tasks. Object activity in the journey builder helps perform a specific activity like updating the field or so in the Sales and Service Market Cloud
Overview of Marketing Cloud Connect:
Marketing Cloud Connect combines the digital marketing capabilities of the Marketing Cloud with data management, segmentation, and campaign management tools in Salesforce.
Send single emails to leads, contacts, and person account records, or send to a list through campaigns and reports.
Using the Data Sources in the Marketing Cloud, you can set up an object and select required fields and configure the data collection with Poll and Date schedule.
The native Marketing, Sales and Service cloud activities within the journey builder help managing and updating the data.