Salesforce Commerce Cloud is the undisputed leader in the world of Customer Relationship Management products, services, and capabilities, especially when it comes to agility, scalability, and operations. In the present period of cloud computing, the pith of enduring development for each achievement-driven enterprise is the constant evolution of planning, sorting out, execution, sales, and advertising strategies.
Today, more than 2.6 billion individuals look for products and services on the Internet. This plainly recommends that each business quick to develop and flourish must have exceptional products and services and an unshakable presence on the Internet to amuse clients. This is actually where Salesforce Commerce Cloud comes into the image.
This is primarily because Salesforce Commerce Cloud significantly cuts down the requirement of using multiple tools for analyzing marketing efforts, tracking the volume of sales, scaling up operations, and managing all activities through a single and unified platform.
What does Salesforce Commerce Cloud do?
Salesforce Commerce Cloud is a future-proof and comprehensive cloud-based E-commerce platform that helps enterprises create engaging and intelligent shopping experiences for customers across a series of channels, including but not limited to web, social, mobile, store, etc.
Commerce Cloud from Salesforce provides a power-packed suite of out-of-the-box features and functionalities using which enterprises can easily connect with existing and potential customers at every stage of the sales funnel. The best thing is that Salesforce Commerce Cloud facilitates excellent customer service and support across a wide range of channels and platforms. Furthermore, Salesforce Commerce Cloud helps enterprises leverage Omni channel insights to effortlessly deliver and analyze engagement and behavior of users across all channels.
One of the biggest advantages of Salesforce Commerce Cloud over other cloud-based E-commerce platforms is its unique built-in predictive intelligence. Einstein AI from Salesforce, one of the most advanced and powerful built-in predictive intelligence systems, helps enterprises deliver unmatched shopping experiences. This is facilitated by identifying and providing smart and invaluable insights on purchasing patterns and customers’ behavior along with opportunities to sell across different untapped channels.
Salesforce Commerce Cloud B2B & B2C:
Be it individual retailers or organizations, Salesforce provides what it takes to really put your business on top of the supply chain ladder. It is interesting to note here that the CRM giant offers two full-fledged E-commerce solutions namely Salesforce B2B Commerce and Salesforce B2C Commerce. These solutions can be leveraged by retailers and organizations to manage order fulfillment, content, data management, analysis, customer service management, marketing, and more.
5 Advantages of Salesforce Commerce Cloud:
State-of-the-art marketing tools:
Salesforce Commerce Cloud includes some of the most innovative and out-of-the-box marketing tools using which content creative, brand marketers, and merchants can create and nurture brand awareness, acceptability, and loyalty. These tools can also be utilized to pitch the right product to the right customer at the right time and place to take the sales and conversion rate to the highest peaks.
Salesforce Commerce Cloud users can execute A/B testing or Split Testing without any prior technical knowledge to find out what works best with their target audience. Obviously, this would help in identifying, launching, and promoting the most effective and productive campaigns.
Predictive intelligence – Salesforce Einstein AI:
Einstein AI, a next-generation artificial intelligence platform, can be used by retailers and organizations for augmenting the usage of artificial intelligence tools, strategies, and platforms for E-commerce businesses. Using Einstein AI, users can get rid of third-party extensions and manual data analysis.
Previously, merchants had to make use of third-party integrations for instilling new attributes and managing different activities on the platform. It is worthwhile to note here that these integrations are closely interlinked to each other and the downfall of one or more extensions can lead to poor performance.
The Einstein artificial intelligence system empowers individual retailers and organizations to suggest the best products to customers at every touchpoint. Not only this, but Einstein AI also helps users save a lot of valuable time, money, and efforts by automating merchandising tasks. It is also beneficial to generate predictions on a real-time basis and offer data-driven insights to boost sales and conversions.
Internationalization of storefronts:
No other cloud-based platform except for the Salesforce Commerce Cloud allows retailers and organizations to manage multiple storefronts from a single backend platform for different locations across the globe. Using Salesforce Commerce Cloud, users can easily harness their attributes to manage multi-languages, multi-currencies, and multiple processes.
Salesforce Commerce Cloud is also advantageous for effortlessly managing product data sets for various stores without any challenges. It is also helpful for managing different forms of intricacies such as product availability, pricing, billing, etc.
Focus on rich mobile experience:
There is no denying the fact that the count of users who shop for products and services on the Internet is on a growing spree. Therefore, having a mobile-responsive or mobile-friendly E-commerce store is the need of the hour. On top of this, Google has made mobile responsiveness, mobile-first indexing, and page load speed crucial ranking factors when it comes to the calculations in the context of search engine result pages (SERP).
Salesforce Commerce Cloud allows users to benefit from a mobile-friendly E-commerce store by emphasizing on the mobile-first approach and providing optimal shopping experience to mobile users.
Top of the line customer support:
Salesforce, the world’s number 1 Customer Relationship Management (CRM) platform, provides round-the-clock and undivided support to all its merchants that further help them run seamlessly 24/7/365. In addition to this, the support offered by Salesforce Commerce Cloud tools and support staff covers comprehensive issues ranging from code fixes to upgrading security patches, and the list goes on.