Social media isn\u2019t only a marketing channel anymore. One of the best ways to completely understand who your customers are is through connecting social personas. It\u2019s a data platform that ties sales, service, and marketing together through in-depth customer interactions. What does this mean for marketers? It means a brand\u2019s social media presence needs to be driven by more than engaging, high-performing content.<\/p>\r\n\r\n\r\n\r\n
Today, 80% of customers say that the experience a company provides is as important as the products or services they offer. Your social strategy needs to be founded on a deep understanding of who your customers really are, what they\u2019re saying, and how they interact with your brand. Only then can you successfully take your social signals beyond marketing and into sales and service.<\/p>\r\n
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Imagine if you knew that the customer who contacted you on Facebook today was actually the same person who called yesterday about a sales inquiry. With the right social data platform, it\u2019s possible to convert otherwise unknown social accounts into known customers \u2014 and many trailblazing Salesforce customers are doing just that.<\/p>\r\n\r\n\r\n\r\n
With the new Salesforce Contact Connector in Social Studio, marketers can connect social accounts to Salesforce customer records. The ability to make this connection is the holy grail for social marketers. It allows them to see each customer\u2019s contact details and recent service interactions directly in Social Studio, which then helps them to truly understand the people behind the social handles so that you can deliver incredible customer experiences to them. Here are some of the best ways to connect social personas:<\/p>\r\n
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When you give customers the ability to sign into your website with their Facebook or Twitter account, you have the capability to link their social accounts to their customer records. Many customers enjoy opting into this feature since it\u2019s convenient and doesn\u2019t require a new login with yet another email and password combination to remember. Whenever they\u2019re logged into their social accounts (which, if they\u2019re anything like me, are all the time) they can seamlessly log into your website as well.<\/p>\r\n
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If you have existing customers who haven\u2019t linked their social accounts to their accounts on your website, you can run promotions or offer benefits and discounts to help inspire them to do so. When you offer compelling rewards to your customers, they are more likely to provide you with this info.<\/p>\r\n
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Consider all of the moments when customers interact with your organization. Do they attend events? Redeem in-store offers? Sign up for loyalty programs? Respond to promotions? These moments and others are all excellent opportunities for you to link customers\u2019 social accounts to their customer records. When you provide the chance for customers to share their social accounts with you at these times, they\u2019ll feel heard, understood, and valued by your brand.<\/p>\r\n
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More now than ever before, customers contact companies through social media with sales and service queries. These interactions are valuable touchpoints for brands to link social personas to customer accounts. When interacting with a customer through social media and accessing their customer account to resolve an issue or complaint, service team members should know to link the two accounts together to ensure optimal service quality well into the future.<\/p>\r\n
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Social media isn\u2019t only a marketing channel anymore. One of the best ways to completely understand who your customers are is through connecting social personas. It\u2019s a data platform that ties sales, service, and marketing together through in-depth customer interactions. What does this mean for marketers? It means a brand\u2019s social media presence needs to […]<\/p>\n","protected":false},"author":1,"featured_media":6386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[11,163,185,187],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/posts\/1991"}],"collection":[{"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/comments?post=1991"}],"version-history":[{"count":1,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/posts\/1991\/revisions"}],"predecessor-version":[{"id":6387,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/posts\/1991\/revisions\/6387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/media\/6386"}],"wp:attachment":[{"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/media?parent=1991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/categories?post=1991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/tags?post=1991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}