{"id":1715,"date":"2020-03-12T12:34:46","date_gmt":"2020-03-12T12:34:46","guid":{"rendered":"https:\/\/www.smaartt.com\/knowledge\/?p=1715"},"modified":"2023-04-19T06:33:07","modified_gmt":"2023-04-19T06:33:07","slug":"automation-studio-in-marketing-cloud","status":"publish","type":"post","link":"https:\/\/smaartt.com\/knowledge\/automation-studio-in-marketing-cloud\/","title":{"rendered":"Automation Studio in Marketing Cloud"},"content":{"rendered":"\r\n<p align=\"justify\">Automation Studio helps Marketing Cloud send emails, queries and import data automatically. It is used to execute multi-step marketing and Customer Management activities on an immediate, triggered, or scheduled basis.<\/p>\r\n<p align=\"justify\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h4><strong>Highlights of Automation studio:<\/strong><\/h4>\r\n<hr \/>\r\n\r\n\r\n<p align=\"justify\">In Automation Studio, an Overview page appears showing the following information:<\/p>\r\n<ul>\r\n<li>Up to 50 automations in your account.<\/li>\r\n<li>A snapshot of the activities.<\/li>\r\n<li>Run history of each automation.<\/li>\r\n<li>Error information about automation for quick recovery.<\/li>\r\n<\/ul>\r\n<p align=\"justify\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h4><strong>Journey builder &amp; Automation studio:<\/strong><\/h4>\r\n<hr \/>\r\n\r\n\r\n<p align=\"justify\">Both Journey Builder and Automation Studio offer cross channel Customer Engagement where Journey Builder provides better ways to test multiple marketing strategies and optimize your messages.<\/p>\r\n\r\n\r\n\r\n<p align=\"justify\">In Automation Studio, building filters and queries require SQL knowledge, but in Journey Builder, users can make use of the drag-and-drop functionality to pull in decision splits, wait times and firing events without any requirement of SQL knowledge.<\/p>\r\n\r\n\r\n\r\n<p align=\"justify\">Another notable point is that Journey Builder offers built-in goal reporting, while Automation Studio does not. In Journey Builder, you can see in real-time how your campaign is picking up and the ways by which your customers are engaging.<\/p>\r\n\r\n\r\n\r\n<p align=\"justify\">While Automation Studio helps to schedule data imports and data segmentation, Journey Builder gets the data from Automation for further processing.<\/p>\r\n<p align=\"justify\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h3><strong>Types of automation:<\/strong><\/h3>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h4><strong>Scheduled automation:<\/strong><\/h4>\r\n<hr \/>\r\n\r\n\r\n<p align=\"justify\">This helps to build automation to perform Marketing Cloud activities on a scheduled basis. To edit automation, the process is paused until the changes are saved and then preceded.<\/p>\r\n<p align=\"justify\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h4><strong>Triggered automation:<\/strong><\/h4>\r\n<hr \/>\r\n\r\n\r\n<p align=\"justify\">In this type of automation, the activities are initiated automatically when a file is dropped into a designated FTP folder that serves the purpose.<\/p>\r\n<p align=\"justify\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h4><strong>Activities involved in Automation studio:<\/strong><\/h4>\r\n<hr \/>\r\n\r\n\r\n<p align=\"justify\">In Automation Studio, activities are the building blocks of automation.<\/p>\r\n\r\n\r\n\r\n<p align=\"justify\">These activities perform specific actions like moving data or extracting data or sending an email.<\/p>\r\n\r\n\r\n\r\n<p align=\"justify\">Activities can be re-used as whenever you define an activity, you provide information that the activity needs at the time it runs. The Activities page shows all configured activities under a roof, including activities used in multiple automation and activities that are not included in automation.<\/p>\r\n<p align=\"justify\">\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Automation Studio helps Marketing Cloud send emails, queries and import data automatically. It is used to execute multi-step marketing and Customer Management activities on an immediate, triggered, or scheduled basis. \u00a0 Highlights of Automation studio: In Automation Studio, an Overview page appears showing the following information: Up to 50 automations in your account. A snapshot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[63,135],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/posts\/1715"}],"collection":[{"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/comments?post=1715"}],"version-history":[{"count":1,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/posts\/1715\/revisions"}],"predecessor-version":[{"id":6445,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/posts\/1715\/revisions\/6445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/media\/6444"}],"wp:attachment":[{"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/media?parent=1715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/categories?post=1715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smaartt.com\/knowledge\/wp-json\/wp\/v2\/tags?post=1715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}