To send out a personalized customer email campaign, you’ve worked diligently with marketing and other departments to craft the perfect email message. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. But without a proven email testing plan...

There are so many misconceptions about artificial intelligence – from evil movie robots to computers plotting to take our jobs – that many people may assume it’s too difficult or risky to even fool with. It’s not. We have three easy ways any business can use Salesforce Einstein AI. First,...

AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time. They can also enable marketers to run contextual marketing campaigns and personalise conversations with prospects and customers, resulting in better engagement rates and elevated customer experience. Here’s how AI-enabled solutions are transforming the field...